Horror Game Guidelines

Best Practices for Making a Horror Game (for the Purpose of YouTube Promotion) Introduction Horror is a booming genre that has been popular for decades. The allure of horror is so pervasive that it even extends into children’s media, and as such it needs to be handled...

Influencer Apologies

On Influencer Apologies Ian “iDubbbz” released the above apology in 2023. In this blog I’ll be discussing a variety of examples of apology videos (and even a particularly bad tweet) in terms of their effectiveness at rebuilding audience trust, and...